Source: Pacific Health Dialog, Volume 12, Issue 2, Pages 111–115, Published September 2005
Title: From Polynesian Healers to Health Food Stores: Changing Perspectives of Morinda citrifolia (Noni)
Author: M. S. S. Brown
This 2005 article published in the Pacific Health Dialog journal explores the cultural, medicinal, and commercial evolution of noni (Morinda citrifolia)—a fruit with deep roots in Polynesian traditional healing practices. The paper provides valuable context for understanding how noni transitioned from a local folk remedy to an internationally marketed health product.
Highlights from the Study:
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Polynesian Origins: Noni has been used for centuries by traditional healers across Polynesia, including in Samoa, Hawaii, and Tahiti, to support wound healing, digestive health, and skin conditions.
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Cultural Relevance: The fruit, leaves, and bark were all utilized, often in poultices, teas, or fermented preparations, and the knowledge was passed down through generations of healers.
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Global Commercialization: In the late 1990s and early 2000s, noni gained global attention as a “superfruit” due to its high antioxidant content and historical use. This shift brought both economic opportunity and concerns over loss of traditional knowledge.
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Need for More Research: The article emphasizes that while traditional use and early studies show promise, modern scientific validation through clinical trials remains limited and is essential to substantiate health claims.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.